When this 162-room hotel first opened in 2002 it immediately became the hottest property in town, with A-listers and wannabes flocking here at the weekends to be part of the VIP circus.
Today, there’s not quite the celebrity frenzy but it’s still a prime West Side seen-and-be-seen haunt — I spotted actor Gael Garcia Bernal in the gym during my stay, while Friday and Saturday nights drew a distinctly moneyed crowd to the Cameo Bar and Whist restaurant.
Aside from its superstar credentials, the most striking thing about the hotel is the color palette of white, black and accent green, with slightly kitsch but tasteful details throughout, from the custom-made china plates on the walls to the basket-weave print wallpaper.
The best rooms are on the upper floors, with views of the ocean, but all are elegantly designed with no expense spared on luxurious Egyptian linens, the latest high-tech toys and a range of beautyproducts by Neil George. Slightly disappointing was the lack of a spa, but the quiet and relaxing pool area more than made up for it.
The Viceroy isn’t the most affordable option but for location, look and service with added glam, there are few more enticing Santa Monica hotels.
Words By: Chris Peacock
Address: 1819 Ocean Avenue, Santa Monica, California 90401.
Contact: T: 310 260 7500. www.viceroyhotelsandresorts.com
Price: Standard room rates from $400 a night, excluding taxes and fees.
PUBLISHED IN THE WINTER 2012/2013 ISSUE OF ASTAnetwork